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Jacob Hughes

Art Direction, Graphic Design

Jacob Hughes is a film maker, and musician based in London.

I was asked by Jacob to create two film posters, as part of promotion for two upcoming productions, Argentina, and I Don’t Like Being Lonely.

Argentina (2021) Dir. Jacob Hughes

Argentina is a short film following a cleaner who dreams of escaping his life of drudgery and monotony so that he can visit Argentina.

Taking stills and incorporating symbols from Argentinian iconography; the idea was to create a poster that offered tension mirroring the protagonist's obsession with the country.

I Don’t Like Being Lonely is a documentary following London-via-Sweden band Junodef as they prepare for a series of London gigs.

Taking influence from 90s post-hardcore, Midwest emo, grunge posters, and record sleeves, notably Slint’s The Breadcrumb Trail. Using hand written credits, washed out monochrome imagery, the rounded corners of a “fat telly”, and disjointed lead text, the poster for the documentary came together with high regard.

I Don’t Like Being Lonely (2022) Dir. Jacob Hughes

Since the launch of these two films, Jacob Hughes has continued to blend visual media and music, founding Peak Trading, a punk band in London.