Ada Smith is a strategic results-led designer with a background in luxury, eCommerce, healthcare, art and the wider creative sectors.

Role Experience

Studio ADA logo

Independent

2024 – Present
SoBold logo

SoBold Ltd

UX/UI Designer
2022 – 2024
Verb Brands Logo

Verb Brands

Digital Designer
2017 – 2022

Skills

Product Design

Designing Functional web and mobile products. Research, strategy and wireframe to interface and post-launch data-led improvements.

eCommerce & CRO

Finding balance between brand identity and rich digital retail experience backed by Google Analytics and Hotjar data.

Digital Identity

From independent artists to global brands, creating brand guidelines, PowerPoint decks, logos and marketing collateral.

Prototyping

Animating and prototyping digital interfaces to ensure smooth build and application in the real world.

Accessibility Testing & QA

Using WCAG 2.1, A11Y and other resources to give confidence to clients that their products are usable, regardless of ability.

Webflow Development

Building CMS ready Webflow applications wit custom CSS and Javascript when needed for fast project deployment.

Select Clients

Plaster Magazine

Constantine // Spence

Domus Nova

KonnectNET

The Delaunay

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