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In early 2022, Fromental approached us at Verb Brands to develop their digital presence. Alongside a paid and SEO strategy, we were tasked with designing and building an eCommerce website.

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Fromental’s product structuring was a little unusual compared to your standard, collections were deep and vast, with multiple variations on top of themes. To tackle this, our product and category pages needed to be bespoke to fit their needs.

This meant custom variants, enquire vs buy toggles, pinning and bookmarking, detailed specification sections and so on.

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In addition to new features, Fromental were looking to modernise their branding, to target the new demographic of wallcovering customers: The wealthy millennial.

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Previously, Fromental’s main customer base was the classic luxury customer. Sophisticated, old money.

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With the resurgence of mid century and modernist design amongst younger demographics, Fromental wanted to target this growing clientele.

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As a result we introduced a mixed-modernist colour palette of navy, brown, creams. Paired with a new sans-serif font, Fromental were able to shake their old money past and penetrate the emerging young design-minded market.

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