Ada Smith

A creative strategy-led designer with a background in luxury, eCommerce, healthcare, art and the wider creative sectors.

Freelance

Product Design and Art Direction - June 2024 to Present

Designing accessible digital web platforms, user experiences and components for art galleries, record labels and other companies within the visual and audio art world, driving revenue and cultural capital.
Creating print and web marketing collateral such as flyers and social media assets for music events and art exhibitions in London and Stockholm.
Leading projects with independent musical artists designing record covers inspired by the off kilter typography and contemporary graphic art scenes of past and present.

Primary tools used: Webflow, Figma, Aninix, Photoshop, Notion.

UI/UX Designer - June 2022 to June 2024

Leading the UI and UX of various SAAS and B2B web and mobile applications in healthcare, finance, biotech, through development of user personas, user journey maps and in-depth wireframing and creative UI design.
Implementation of WCAG 2.1 accessibility standards from inception to completion across design and development to improve usability for all users.
Managing multiple retainers, working with development teams on cost-effective data-led module libraries and token based design systems.

Primary tools used: Adobe Xd, Figma, After Effects, Photoshop, ClickUp.

Digital Designer - October 2017 to June 2022

Specialising in designing for the luxury hospitality, wellness and fashion sectors. Working with new and existing brands to build digital presence.
Driving creative projects from kick off to launch, interacting and collaborating with marketing, development, and stakeholder teams for a complete picture.
Staying current with new technology and working systems by introducing software such as ProtoPie, as well as a symbol based information architecture styles, to help improve the efficiency of internal design and development processes.
Conducting UX, CRO and accessibility audits on new and existing clients.

Primary tools used: Sketch, Figma, After Effects, Photoshop, ProtoPie, JIRA.

School: Arch Apprenticeships
Qualification: Junior Content Producer
Result: Level 3 Distinction - 15 months

Designing Functional web and mobile products. Research, strategy and wireframe to interface and post-launch data-led improvements.

Finding balance between brand identity and rich digital retail experience backed by Google Analytics and Hotjar data.

From independent artists to global brands, creating brand guidelines, PowerPoint decks, logos and marketing collateral.

Animating and prototyping digital interfaces to ensure smooth build and application in the real world.

Using WCAG 2.1, A11Y and other resources to give confidence to clients that their products are usable, regardless of ability.