SoBold
UI/UX Designer - Jun 2022 to Jun 2024
- Leading the UI and UX of various Saas and B2B companies in healthcare, finance, biotech, through development of user personas, user journey maps and in-depth wire framing and creative UI design.
- Ensured alignment of projects with WCAG 2.1 standards from inception to completion across design and development.
- Managing multiple retainers at a time, building module libraries and token based design systems.
Primary tools used: Adobe Xd, Figma, After Effects, Photoshop, ClickUp.
Verb Brands
Digital Designer - Oct 2017 to Jun 2022
- Specialising in designing for the luxury hospitality, wellness and fashion sectors. Closely observing and adapting trends across all creative industries.
- Driving creative projects from kick off to launch, interacting and collaborating with marketing, development, and stakeholder teams for a complete design picture.
- Staying current with new technology and working systems by introducing software such as Protopie, as well as a symbol based information architecture styles, to help improve internal design and development processes.
- Conducting UX, CRO and accessibility audits on new and existing clients.
Primary tools used: Sketch, Figma, After Effects, Photoshop, Protopie, JIRA.
Side Projects & Freelance
Digital and Art Direction - 2015 to Present
- Creating marketing collateral such as posters and social media assets for music events and art exhibitions in London and Stockholm.
- Working with independent musical artists designing record covers inspired by the off kilter typographic and contemporary graphic art scenes of past and present.
- Building creative digital web platforms and experiences for art galleries, record labels and other companies within the visual and audio art world.
Primary tools used: Webflow, Figma, Aninix, Photoshop, Notion.
Relevant Education
Arch Apprenticeships
Junior Content Producer
Level 3 Distinction
Skills
UI & UX Design
Crafting functional and creative products. Research, strategy and wireframe to interface and post-launch data-led improvements.
eCommerce & CRO
Finding the right balance between brand identity and rich digital retail experience backed by data and user research.
Digital Identity
From independent artists to global brands, creating brand packs, decks, logos and marketing collateral.
Prototyping
Animating and prototyping digital interfaces to ensure smooth build and application in the real world.
Accessibility Testing & QA
Using WCAG 2.1, A11Y and other resources to give confidence to clients that their products are usable by as many people as possible, regardless of ability.
Additional Skills
- Motion Design
- Webflow Development
- Print Design
Notable Clients & Projects
- Plaster Magazine
- The Artist Room
- Clanwilliam Group
- The Delaunay
- Clive Christian
- LloydsPharmacy
- WP Diamonds
- Silverstone