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Ada Smith is a multidisciplinary Product Designer and Accessibility Advocate with a deep interest in the way technology grows with people.

A proven track record in design, WCAG compliance, and inclusive user experience, Ada thrives in leading projects and collaborating across disciplines.

Her goal is to create better experiences for all users regardless of background or ability.

ada@studio-ada.co.uk
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A laptop showing of the Artist Room homepage

The Artist Room

Art Sector
2022
–
2023
Launched in 2021, The Artist Room is a Soho-based art gallery specialises in artworks and objects from twentieth-century and contemporary art, exhibiting works in dialogue within the context of a curated exhibition.
Art Direction
eCommerce & CRO
UI/UX Design
A screenshot of the Domus Nova homepage with decorative background

Domus Nova

Luxury Real Estate
2022
–
2023
A brand with an enormous offering, Domus Nova came to us at Verb Brands with two primary goals: To streamline their digital presence and unify the London and Ibiza sectors of the company.
Art Direction
UI/UX Design
Information Architecture
A screenshot of the Plaster Magazine homepage with decorative background

Plaster Magazine

Art Sector
2023
–
Ongoing
Plaster‘s digital platform launched in 2023, offering a dynamic mix of features, interviews, reviews and guides, focusing on art and its intersections with fashion, music, film and beyond.
Art Direction
eCommerce & CRO
UI/UX Design
A screenshot of the Plaster Magazine homepage with decorative background

HealthLink & Konnect NET

Medical Tech
2023
–
Ongoing
At SoBold, I led the research and design phases to create a module library flexible enough to fit both of Konnect NET's and HealthLink's individual branding and content.
Information Architecture
Accessibility
UI/UX Design

Fromental

Luxury Retail
2022
–
2022
A specialist wallcoverings company, we sought to modernise the their digital presence, introducing bespoke elements and motifs that would help the brand’s eCommerce success.
Art Direction
eCommerce & CRO
Brand Identity
A collage of two posters designed for Jacob Hughes

Jacob Hughes

Film
2022
–
2023
Two film posters, as part of promotion for Jacob Hughes' upcoming films, ‘Argentina’, and ‘I Don’t Like Being Lonely’.
Art Direction
Graphic Design
A collage of two posters designed for Jacob Hughes

LloydsPharmacy Online Doctor

Healthcare
2022
–
2023
A series of infographics as part of the LloydsPharmacy Online Doctor STI awareness campaign.
Art Direction
Graphic Design
A screenshot of the ANGLE plc homepage with decorative background

ANGLE plc

Medical
2022
–
2024
ANGLE plc is a leading medical diagnostics company that specialises in liquid biopsy technology, with a mission to transform cancer treatment through non-invasive diagnostics.
UX Design
Accessibility
Retainer Management
A decorative screenshot of a Clive Christian product module

Clive Christian

Luxury Retail
2019
–
2019
Redesigning Clive Christian's eCommerce experiences.
UI/UX Design
Art Direction
eCommerce & CRO Design
The SLG International logo

SLG International

Music & Art Sector
2021
–
Ongoing
The redesign and art direction of global music collective SLG International.
Graphic Design
Art Direction
Brand Design
A screenshot of the Surya Spa homepage with decorative background

Surya Spa

Luxury Retail
2020
–
2021
Surya Spa is a Los Angeles-based luxury wellness spa that specialises in personalised Ayurvedic treatments, attracting celebrities such as Gwyneth Paltrow, Kim Kardashian, and Jennifer Aniston.
Art Direction
eCommerce & CRO
UI/UX Design
The Pennyworth Capital logo

Pennyworth Capital

Finance
2021
–
2021
Pennyworth Capital, an investment and real estate company part of the Steyn Group, approached us to modernise their brand.
Graphic Design
Art Direction
Brand Design